Japanese Supermarket System The Teikie Method

In many supermarkets across Japan, a unique and transparent system called “Teikie” is used for selling organically grown vegetables and groceries. This method provides consumers with detailed information about the origins and journey of their food.

How the System Works – The core principle of the Teikie system is complete transparency from farm to shelf.

Farmer’s Profile – Each product features a prominently displayed photograph of the farmer on the packaging.

Detailed Information – he packaging includes essential details about the produce

  • – Farmer’s Name and Address
  • – Planting Date
  • – Blooming Date (when applicable)
  • – Harvest Date
  • – Expiry Date

QR Code Integration

A QR code is printed on the package alongside the price. When scanned with a mobile phone, customers can access the complete “history” or “pedigree” of the food item instantly.

Benefits

This high level of transparency and traceability benefits both consumers and farmers

Consumer Trust

Customers can confidently trust the quality, freshness, and organic origins of the product because they know exactly who grew it and when.

Direct Income for Farmers

By establishing a clear connection between farmers and consumers, this system helps ensure that farmers receive a fair and direct income for their hard work and quality produce.